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Campaign- Swadesh (Support Local Brands)

Swadesh ~ स्वदेस (Home Bias) One’s Own Country!

We have created a logo for this social campaign that represents Indian aesthetics, patriotism, roots, ethics and culture.

  • Peacock, Our National Bird.
  • Lotus, Our National Flower.
  • Tiger, Our National Animal.
  • Taj Mahal, One of the Seven Wonders of the World.
  • Ashok Chakra, a depiction of the Buddhist Dharmachakra, represented with 24 spokes, most prominent among which is the Lion Capital of Sarnath, which has been adopted as the National Emblem of the Republic of India.
  • Umbrella, The chatra (from Sanskrit: छत्र) is an auspicious symbol in Hinduism.
  • A Banner with “Atithi Devo Bahva”: Sanskrit: अतिथिदेवो भव, The guest is God, prescribes a dynamic of the host–guest relationship which embodies the traditional Indian Hindu-Buddhist philosophy of revering guests with same respect as God.

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